Senior Brand Manager

Description

Senior Brand Manager, Global Expansion Markets, Health & Nutrition

Slough, Berkshire (Hybrid)

Competitive Salary & excellent benefits package

This Senior Brand Manager (SBM) is a one of its kind opportunity to make a big impact at a GLOBAL scale working on increasing the geographical footprint of a whole host of iconic Reckitt brands in the Health/ Nutrition categories. The role sits within the Global Expansion Markets (GEM) team, a newly established business within Reckitt, as an important and strategic pillar to accelerate RB's growth via a unique partnership based agile business model to leverage new brand opportunities in whitespaces.

The ideal candidate is a self-starter, a strong collaborator, problem solver and able to work in an unstructured environment while reaching out to different resources within Reckitt to unlock opportunities. You must be a strong communicator; be able to work independently to generate high-quality work and be willing to experiment, fail, learn, collaborate, challenge and create.

What you will be doing:

- The SBM, Health/ Nutrition is responsible for growing our Health/ Nutrition brands in new markets by launching the brands/ products in newer markets, developing and executing consumer demand generation toolkits and overseeing execution by our customer partners in line with agreed KPIs

- Define and own the whitespace expansion strategy and brand launches into new markets along with Trade marketing

- Design winning 4P strategy in collaboration with Trade marketing; Sales and Customers (Distributor partners and key retailers).  

- Run activation plans for key brand launches. Track performance vs KPIs and optimise support model  

- Pioneer a new digital led demand generation model that can be replicated across multiple geographies across the globe 

- Design/ Run/ oversee digital marketing campaigns for new brand launches 

- Collaborate and lead with external agency partners for light touch creation/ adaptation of existing global assets 

- Own the NPD/EPD development and Artwork development

- Develop GEM Marketing success model to capture learnings and winning principles that can be replicated to newer launches. 

- Managing, developing, and coaching direct reports

What we are looking for:

- 6-8 years FMCG trade marketing/brand marketing experience in an operational role  

- Experience in New product development; launching new brands and digital marketing esp Social, Search, Influencer marketing and Performance marketing

- Strong operational skills; Previous Trade marketing experience is valued

- A mix of DvM and Developed market experience and exposure to multiple categories / brands valued

- Track record of exponentially growing brands; successful brand launches

- Experience in international business, or whitespace market expansion

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.