You will have the opportunity to develop and drive the consumer and market insights program for a section of the brand portfolio. You’ll be able to develop a deep understanding of the consumer and turning your insights into commercial programs to maximise business growth. You’ll be working with the UK In-Market Excellence (IMEX) team which is the lead market for various Powerbrands and one the largest globally. Your work will cover the complete consumer journey from her/his initial engagement to eventual purchase either on-line or in store.
Key Responsibilities/ Accountabilities
- Being responsible for all consumer-based research for your section of the UK brand portfolio and all consumer research inputs into brand forecasts and brand knowledge ensuring consistency with global approaches
- Reviews and challenges the brand business objectives with cross-functional team (marketing / trade marketing / sales) to develop, manage and execute research plans to best support innovation / go-to-market strategy
- Provides actionable recommendation on the brand health for your section of the UK portfolio that will improve the go to market plans
- Provides in-depth consumer journey insights will feed into brand strategy, media strategy, NPD & EPD projects and BDI rollouts
- Ensure best-in-class communications are developed, utilising consumers’ knowledge to drive consistency and uniformity that will fit across brand comms content / eco-system
- Develops a comprehensive understanding of the relevant brand communication objectives and evaluate the effectiveness of the brand communications in market
- Ensures all market data for your section of the UK brand portfolio is reliable and utilise to develop actionable learnings; strong focus and involvement in managing the business and NPD pipeline
- Develops and implements best practices for your section of the UK brand portfolio, ensuring methodologies and structure are in place to consistently deliver accurate growth opportunities.
- Develops and builds strong relationships with Global CI and data & analytics teams to leverage and contribute to the insights and learning’s and development of insights best practice.
Key Challenges:
- Ability to drive business agenda to develops and implement the brand research plan
- Clearly communicate actionable insights and drive results across multiple teams
- Ability to multi-task and work in a fast-paced, dynamic environment
Development of strong relationships within the business and across teams/markets
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