About BBC Maestro
BBC Maestro is a service provided by Maestro Media in partnership with BBC Studios.
We are an inspirational learning platform created to give learners the techniques and confidence to follow their passion and develop skills in different aspirational subjects.
Some of the most experienced creators and experts in the world teach our courses in simple steps, such as Mark Ronson, Paula Scher, Brian Cox, Professor Tim Spector, Alan Moore and Julia Donaldson.
Since our launch in late 2020, we have introduced course categories across health, wellbeing, business and design, improved multi-platform product experiences that help strengthen learning outcomes.
Looking forward into 2024, we are evolving our market strategies to grow new revenue streams and diversify our audience base.
About the role
Reporting to a Performance Marketing Lead you will activate the campaign strategy for BBC Maestro Paid Media activity.
You will work across our marketing and strategy teams to develop creatively on point and commercially successful paid media campaigns and will help optimise our strategies through testing and detailed analysis, to help broaden our market reach and improve our understanding of our audiences.
Responsibilities
- Support the Performance Marketing Lead in the creation of paid search and paid social campaigns.
- Manage campaigns within the pre-agreed budget and ROI / CPA targets.
- Analyse and use conversion tracking data to optimise and develop campaigns.
- Provide ongoing optimisations of paid media activity, including budget optimisation, audience testing, asset optimisation, keyword research and copy optimisation among other elements.
- Create compelling ads, considering tone and brand, in collaboration with our creative and marketing team.
- Share performance insights to our product and technology teams, where appropriate, to help ensure our website and platform are optimised for conversation.
- Share market trends and seasonality fluctuations and apply learnings to the campaign(s)
- Apply understanding of audience segmentation to campaign developments and optimisations
- Support A/B tests to better understand our audiences and what creative helps convert.
- Ensure day-to-day operations are aligned with campaign strategies and commercial goals.
Requirements
- 1-3 years paid search and paid social experience, with D2C brands
- Strong analytical skills and strong proficiency with Excel. You can produce detailed reports and manage a marketing dashboard to track key metrics.
- Experience includes use of Google Ads, Microsoft Ads, Ads Manager, & GA4. MixPanel experience is a plus.
- Comfortable in developing, executing and running multiple campaigns simultaneously.
- Experience in working with budgets of £100k+ per month.
- Demonstrate a high level of attention to detail, to manage risks with spend and ad copy. You have a natural curiosity to want to dig into data to identify opportunities.
- Have an understanding of how to format effective media assets and work collaboratively with creatives to deliver successful media activities.
- Demonstrate both creative and critical thinking across a breadth of marketing challenges, leaning into data analytics and market insights to validate your approach.
- Enjoy working in a start-up environment setup. You can handle the pace and ambiguity and are able to prioritise your workload accordingly while knowing when to ask for help.
- Experimental and enjoy testing new marketing tools and techniques.
- Adaptable in your approach. You validate your decisions and adjust with new insights.
- Up to date with latest industry and marketing trends. You enjoy pushing the traditional boundaries of creative excellence to challenge the status quo.
