Digital Strategist

We re looking for a results-driven digital strategist who will help our clients measure the performance of their sites from a number of different viewpoints, and proactively drive improvement.

This role will be pivotal in improving the user experience of our clients websites, and identifying growth opportunities.

We require a versatile professional who can analyse various forms of user experience data, and transform these into actionable suggestions for our clients. The successful applicant will also be responsible for traffic growth, by providing strategic SEO and marketing suggestions.

You will be working as part of our wider design and strategy team, but you will collaborate with the whole agency to ensure your recommendations are feasible from a technical point of view, and achievable from an operational point of view.

Tasks and responsibilities

Web analytics: Set up and manage analytics tools like Google Analytics to measure user behaviour, identify patterns, and target areas for improvement.

User research: Through a combination of analytical tools, user testing and stakeholder interviews, you ll help the team to understand who is using our sites, and where the opportunities are for improvement.

SEO reviews: Measure the search engine performance of our clients websites, and identify opportunities for improvement, from both a technical and content perspective.

SEO keyword research: As part of your content strategy suggestions you should identify high-value and relevant keywords, and provide guidance for how they are used. You ll need to collaborate with clients and copywriters to ensure content aligns with your SEO strategies.

UX and content strategy: Work alongside our design team to develop website content and structure ideas that target opportunities identified in your wider research, whilst supporting client goals and user needs.

Presentations and reporting : You ll be creating summary reports and presentations for our clients, so that findings can be shared in a clear and understandable manner.

Essential experience

• 2+ years experience in a similar digital, analytical or marketing role.
• Proven experience working with websites, with an understanding of the wider design and build process.
• Familiarity with our core tools, including Semrush, Google Analytics and Search Console, Hotjar, Matomo and Visual Website Optimiser.
• Excellent written and verbal communication skills.
• A great collaborator, who is happy to work directly with both our internal team and our external client stakeholders to define the best solutions.
• Possess a broad knowledge of digital trends and best practices.
• Should be a keen learner, who can stay up to date with algorithm updates, and various emerging technologies that may impact our clients.

Bonus skills and knowledge

Not essential, but we d be really impressed if you had experience in

• Content creation, and the ability to write long-form website copy that is both engaging and SEO-friendly.
• Creating custom analytics dashboards using Looker Studio.
• Writing queries in database languages such as Oracle and MySQL, or datastores such as BigQuery. We may sometimes need to access and display data from these sources in live dashboards and reports.

A bit more about Pixel Fridge

We work with our clients to create websites and applications that are helpful, whilst aiming to reduce their impact on the environment. We like to partner with clients over the long-term. Our ethos is that great products are never finished , and we should adopt a culture of continuous improvement. By helping our clients understand how people use their websites, we can help to reach the biggest audiences and deliver the greatest impact.

We re a good fit for people who enjoy the culture of a small, friendly start-up. People who love to learn new things, get stuck in wherever needed, and want to work in a non-hierarchical team where ideas are always welcome.

Why you ll enjoy working with us

We want to work with great people and we want them to enjoy working with us. Among other perks, we currently offer:

• Flexible Fridays. We love work-life balance so we aim for a 4.5 day working week, (usually) finishing on Fridays at lunchtime so you can enjoy Friday afternoons away from your desk!
• An annual ramble. We aim to take our team away once a year for a bit of fresh air and a break from technology!
• Private health and dental insurance.
• Generous annual leave.
• We pride ourselves on being flexible. Our offices are found in London and Exmouth. We are happy for you to be based out of either, and take regular occasions to work from home, too.
• Ride 2 Work cycle scheme
• A supportive team culture with many opportunities to progress and up-skill including annual budget for training
• B Corp Certified. We are committed to using business as a force for good. We re doing what we can to give equal attention to people, planet and profit.

Note that we have offices in both London and Devon. We're happy for you to be based in either.

We're also big fans of Hybrid working. We aim to be in the office 2-3 days per week.