Audience Engagement Executive

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29 October 2020
British Medical Association
Location: London
Salary: £36,116.40
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Job Description

Ref: 3470

BMA House London

Permanent, full time

Salary: £36,116.40

Are you a self-motivated marketer who can help us achieve challenging targets and drive member retention through engaging content and integrated campaigns?

We`re looking for a pro-active audience engagement executive to join our team to contribute to member loyalty and retention through the development and execution of tailored member marketing campaigns.

The BMA is a trade union representing and negotiating on behalf of all doctors in the UK. A leading voice advocating for outstanding healthcare and a healthy population. An association providing members with excellent individual services and support throughout their lives.


Minimum of 3-4 years` marketing experience

Exceptional all-round marketer

Pro-active and able to use initiative

Strong influencer, good at developing relationships with stakeholders at all levels


Track record of managing all stages of campaign activity (planning, execution, analysis and review)

Experience in customer acquisition and retention

Experience in digital marketing

Developing content and new ideas as part of campaign activity

Track record of delivering on KPIs


Marketing experience gained within a commercial or membership environment

Knowledge of the medical profession

Educated to degree level and either with, or working towards, a recognised marketing qualification such as the IDM/CIM professional postgraduate diploma.

In return you will receive:

Competitive salary and additional flexible benefits

27 days` holiday (increasing to 30 days after 5 years` service), plus 1 company day and public holidays

Double-matched pension contributions up to 12% of salary

Season ticket loan (up to £10,000) after probationary period

Work Permit:

All applicants must be based in the UK and confirm that they are able to prove their eligibility to work in the UK.