Cancer Research Marketing Manager EMEA

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04 April 2020
Location: England
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Job Description

EMEA Cancer Research Segment Manager, based anywhere in Europe

Why Us

As genomics-focused pharmacology begins to play a greater role in cancer treatment, next-generation sequencing (NGS) is emerging as a valuable method for obtaining a deeper and more accurate look into the molecular underpinnings of individual tumors.  An expanding NGS oncology platform is helping Illumina drive the revolution in cancer genomics, our technologies are among the most trusted in the world, both in the clinic and in the translational field

Why You

Your awareness of the research being done in Europe into cancer means you already understand how our products can help in this area, and your existing network is already engaged with NGS and looking at what advantages this will bring. Your relationship building skills with KOLs is vital to getting the voice of the customer back to our Product teams and you want to be part of the revolution. Marketing is your passion, leading and influencing both the internal sales teams and externally is something you enjoy immensely and your understanding of genomics will really work to help you become a trusted partner in this area.

The role:

Responsible for developing market opportunities in the cancer research clinical and translational space, you will assess of market dynamics,  build a great understanding customer requirements, and establish relationships with stakeholders (KOLs, clinics, government bodies, and internal Illumina resources) in order to establish and implement a go-to-market strategy for the EMEA region. The role also involves working with the European marketing communication team to establish compelling messaging and positioning for Illumina products and services in these markets, create awareness, generate demand, and enable the sales team through guidance, tools and training.

Main Responsibilities: 

Primary regional point of contact for utilization of Illumina technologies in CR, facilitating inbound and outbound communication, and ensuring alignment with internal stakeholders.
Solicit and consolidate input from customers and field staff within the region to provide in-depth market analysis and insight regarding customer and market needs, issues and opportunities.
Develop a set of sales enablement tools and assist sales teams by providing guidance for product messaging and positioning and identifying target customers.
Assess training needs and coordinate training opportunities across the region.
Own EMEA regional strategic plan and its execution of CR key market focus, product launches, and to plan and execute other marketing communications, events and promotional activities.
Execute regionally on partnerships and co-marketing agreement in the CR field.
Provide market information and analysis to the EMEA directors/managers and Global Product Managers on a regular basis (monthly and/or quarterly).
Proactively identify and enhance opportunities to improve customer satisfaction with Illuminas products through sound technical, product and application knowledge.
Coordinate local collaborations and proof-of-principle studies to generate proof statements and customer advocates for our technologies.

Work Permit:

All applicants must be based in the UK and confirm that they are able to prove their eligibility to work in the UK.