Reports to: CEO
Direct reports: Partnerships Manager (fundraising) and Communications Manager. The External Relations team is made up of 8 people.
Start date: January 2019
Salary: £70,000 plus competitive pension
The External Relations Director is a crucial role for making sure we achieve our mission. Through shaping our relationships and reputation, with the general public as well as with senior stakeholders and the media, you will position Frontline so that we can make the biggest possible difference for children and their families. You will be accountable for an annual fundraising target of ~£2m. You will manage the brand and support marketing work so that we can reach new applicants for our programmes. You will report to the chief executive and be a member of the organisation’s senior leadership team.
Summary of responsibilities
• Accountable for raising ~£2m annually in voluntary income through a mix of trusts, foundations and individual donors
• Support the development team with stewardship of existing supporters and growing our voluntary income from new supporters
• Collaborate with colleagues to create new opportunities for prospective and existing funders to see social work and the issues facing children and families
Brand and Communications
• Accountable for crafting and promoting the organisation’s brand and messaging in a way that helps us achieve our mission
• Work with colleagues across the organisation to bring focus and discipline to how we talk about and present our work
• Work with the communications team to ensure we use the full range of communication channels and opportunities to promote Frontline’s work, including events, our website, films and paid advertising
• Act as a spokesperson for the organisation and handle media opportunities and press enquiries with the communications manager
• Provide strategic support to the graduate recruitment team in their marketing work to bring new people into social work through the Frontline programme
• Gain continued cross party backing for our work by liaising with politicians and their teams
• Build and sustain support for our work amongst stakeholders who can help us achieve our mission
• Where appropriate, link our work with the government’s agenda, select committee inquiries or major public events
• Act as the sponsor director for colleagues leading on projects to improve internal communications across the charity
• Lead by example as a member of the senior leadership team supporting colleagues with issues as and when they arise
• Play an active role in building a culture of freedom and responsibility across the organisation by, for example, coaching colleagues, running sessions at away days and inducting new people into the organisation
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