Content Manager

Reporting to: Head of Marketing, Publishing

JOB PURPOSE:

The Content Manager\'s primary role is to support and deliver the UK and International publishing plan via Guinness World Records\' digital channels.

PRINCIPAL ACCOUNTABILITIES:

About the candidate

• Passionate and knowledgeable about social media and digital marketing

• Proven online content creation experience

• Working knowledge of content management systems and web analytics platforms

• Experience of the entertainment, media, or publishing market would be beneficial

• Search Engine Optimization (SEO) knowledge

• Basic HTML skills desirable

• Experience using Photoshop and /or video edits for social desirable

About the role

• Plan and deliver owned media activity for the yearly publishing and brand campaigns in the UK and International 

• Manage the book areas of the main Guinness World Records and kids\' websites

• Amplify earned media activations across owned channels and produce online assets with the UK PR team

• Support the Head of Marketing and Marketing Manager in the management of external digital agencies and other paid activity

• Produce and recommend added digital content for each year\'s edition of the book in association with the editorial team

• Support international licensees with digital plans and the localisation of assets

• Work closely in conjunction with the Digital Content team to brief, write and produce content that maximises publishing and brand campaigns across social channels and websites

• Review the performance of publishing and brand campaigns across the website, Amazon and social channels and compile analytics and recommendations for both future digital campaigns and future book content

• Monitor competitor and aspirational brand activity across social media channels and online channels

KEY PERSONAL COMPETENCIES 

• Excellent written and verbal communications skills

• Fluency in English essential; knowledge of another European language would be a bonus

• Ability to communicate with global offices and multi-cultural teams 

• Understand and uphold Guinness World Records\' purpose, vision, mission and values

Guinness World Records is committed to creating a diverse environment and is proud to be an equal opportunity employer.  We want you to feel involved, feel part of the team and to have amazing opportunities when working for us . Everyone is accepted for who they are, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation or socioeconomic background.